Westchester Advertising Agency
Brand Strategy
DCG will start with a corporate identity manual that defines your company’s persona in order to ensure its consistency among all communications tactics. Then, we partner with you to determine your position in the marketplace and make adjustments to broaden your appeal... and revenue potential.
Packaging
In consumer goods, packaging is the most important representation of your brand identity. DC Graphics knows how to draw customers to your product on the shelf efficiently and cost-effectively. We are also experts in labeling, and can help you best present your product in professional, retail, and even international contexts (e.g., using country/language specific regulations).
Marketing Plans
The Marketing Plan that DCG crafts with you is your external mission statement. It defines what needs to be done to make your company successful by articulating your purpose and how it fits in the market landscape. It determines your selling segments, geos, target audiences, and competitive differentiators. Most importantly, it tracks your marketing ROI.
World Wide Web
DCG’s website designers, programmers and SEO experts can make you look like a pro. We know the inner workings of the WWW — from payment gateways and APIs — to CMS websites and Shopify stores; and we’ll make them work for you. We’ll also guide you on best practices across social media platforms, including LinkedIn, YouTube, Instagram, and Facebook.
