Project:
Lilly Pulitzer Regional Ads Client:
Darien Sport Shop Solution:
Our first goal was to create an ad designed to increase traffic to the Darien Sport Shop and heighten awareness of the store’s large selection of Lilly apparel. The first goal was met as the second ad was created to promote the Darien Sport Shop as the winner of the Lilly Pulitzer Signature Store of the Year. Audiences:
Darien Sport Shop Customers
Westchester and Fairfield Residents
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Project:
Awareness Poster Client:
American Lung Association, NY Solution:
After rebranding the Athsma Walk to the LUNG WALK, DCG designed an attention getting poster to create awareness to a very worthy cause. Showing walk participants from the previous year helped the new volunteers get in the spirit of fund raising with the community. Audiences:
Participating Retail Stores
WALK Members
Westchester, NY
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Project:
Darien Sport Shop Men’s
Fall Catalog Client:
Darien Sport Shop Solution:
Design a sophisticated full-color catalog to showcase the upcoming Fall lines of upscale designer clothing available at the store.
Our capabilities covered the entire project to include design, manage and coordinate catalog layout, photography, models, product selection and printing. Audiences:
Darien Sport Shop Customers
Westchester and Fairfield Residents
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Project:
Promotional Print Piece Client:
Boy Scouts of Darien Solution:
Create a heartwarming direct mail piece to appeal to the Darien community to increase awareness
of the Boy Scouts of America
and to generate contributions
among readers. Audiences:
Parents of the Darien, CT community
Business Community
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Project:
In-store Handout Product Brochure Client:
Fedeoliva U.S.A., Ltd. Solution:
Create awareness and increase sales for Tosca olive oil during an
in-store supermarket event with an eye-catching brochure highlighting product benefits and detailing product quality. The die-cut cover showcasing a full product shot reinforced packaging recognition
as consumers made their way down the aisles. Audiences:
Supermarket Shoppers
Industry Buyers
Product Brokers
